Baird Group signs major Ted Baker brand licence agreement

Baird Group acquired the formalwear licence agreement with British fashion and lifestyle brand Ted Baker in 2020. This is a big success for Baird Group, as Ted Baker has become one of the fastest-growing brands worldwide, boasting rapid expansion and successful collections since its 1988 opening.

Acquiring the master licence, Baird Group will work in partnership with the brand to design and manufacture formalwear for Ted Baker stores and other large retail suppliers in the UK and overseas. The major formalwear collections will also be sold across the Baird Group portfolio of SD Home of Menswear stores.

This collaboration will further drive Ted Baker’s pledge to implement eco-friendly messages and sustainability, with the brand’s clothing now being made from 50% (or more) of recycled materials, meaning less water and chemicals are used in the process.