Our Expertise

At Baird Group, we have developed expertise in
Marketing. Photography. E-Commerce. Merchandising.

Being a subsidiary of the Arafa group allows us to operate as a vertically integrated company. This enables us to deliver product from inception to the shop floor. We know the importance of clear communications across all of our divisions and the need to be flexible to the ever-changing market conditions.

Ben Sherman - The Archive Collection
Baird Group Expertise - Marketing


With an in-house Marketing and creative team, we can deliver campaigns and content to keep up with growing customer demand. With expertise in both B2B and B2C communication, we pride ourselves of understanding and marketing our brands to the right customer through innovative experiential marketing.


Our in-house studio is equipped to shoot product, lifestyle and e-commerce photography. With a dedicated team of stylists, photographers and re-touchers we deliver imagery to exceed the market standards.

Baird Group Expertise - Photography
Baird Group Expertise - eCommerce


Operating several websites, our growing e-commerce team have a vast knowledge of all things digital. Our websites enable our UK & international customers to shop 24/7 in a variety of languages and currencies, on any device and on a growing number of marketplaces. Our wholesale websites allow us to offer an unrivalled sales experience.

Warehouse & Distribution

With a combined Warehouse & Distribution space of 220,000 Sq. Ft, our warehouse and distribution centre’s role is to deal with the ever-changing requirements and demands of our business.

Baird Group Services - Merchandising