BAIRD
With over 30 stores in the UK and two major web stores (suitdirect.co.uk and suitdirect.com) serving both UK and international customers, we provide a dynamic and flexible relationship in product development, sourcing and delivery for all of our partners at home and overseas to ensure we are always Dressing Men Well.

With over 30 stores across the UK high street and outlet centres, plus a website that ships worldwide, Suit Direct is home to leading suiting and casualwear brands. Catering for all ages, Suit Direct specialises in modern, stylish formalwear for every occasion, stocking its own brands alongside a carefully curated selection of labels.
Suit Direct offers suiting for all ages and every event, from weddings to proms and classic three-pieces to mix-and-match blazers and trousers. The range also includes casualwear, reflecting the ongoing shift toward a more relaxed approach to tailoring.
Suit Direct stocks a number of brands, including: Ted Baker, Marc Darcy, Limehaus, Alexandre of England and Racing Green.
Launched in Glasgow in 1988 as a shirt specialist, Ted Baker® has grown into one of the world’s leading formalwear and lifestyle brands. The collections have expanded rapidly, and have a clear, unswerving focus on quality, attention to detail and a quirky sense of humour.
In 2020, Baird Group acquired the master licence to design and manufacture Ted Baker formalwear. Today the collections are sold in Ted Baker stores, through Baird Group’s portfolio of high street stores and online, as well as with leading retailers in the UK and overseas.

Designed for the modern-day rascal. An Antique Rogue suit makes no apologies with its big personality. Combining traditional tailoring techniques with unique and quirky fabrics, an Antique Rogue suit is sure to turn heads.
Antique Rogue was born out of a demand for the less ordinary, for someone who seeks something a little different. Each cloth tells a story and each wearer of an Antique Rogue suit has plenty of stories to tell.
The Alexandre brand was founded in 1895, beginning on a market stall in Leeds, England by the Lyons family. Today, Alexandre London is proud to have served the US Military worldwide with men’s formalwear since 1950.
Our highly trained specialists provide the US Forces with a Ready to Wear and Made to Measure programme across Europe and the USA. With roots in Savile Row, Alexandre remains a premium offering online and in-store, known for expertly tailored suits in wool-blend fabrics along with fine shirts, silk ties and statement accessories.

Limehaus is a design-led menswear brand with a versatile range of suits available in different fits, created for the charismatic. Sharp silhouettes and creative use of colour exude a modern attitude, cementing the brand as an eclectic menswear frontrunner. Limehaus is dedicated to providing the ultimate fashion-conscious wardrobe with a clear sense of British style.
Founded in London in 1991 Racing Green is a British clothing and accessories brand. Named after the iconic British car racing colour, Racing Green offers stylish British tailoring and casual wear perfect occasion. The Racing Green style is contemporary and classic, understated and subtle, signifying quality with care and attention to every detail. British heritage remains core to the brand, and a passion for creating contemporary classics epitomises every part of the design process.
Contact Baird Group
If you’re looking to become a stockist of one of our brands, or simply want to ask us a general question, send us an email and we’ll get back to you as soon as possible.
Customer service team:
hello@baird-group.co.uk
Sales & Stockist enquiries:
sales@baird-group.co.uk