Boasting a unique heritage dating back to 1894, the Baird Group represents what makes tailoring and menswear great. With top designers, winning brands and genuine expertise, Baird Group and its team continue to innovate, develop and grow from strength to strength.

Back in 1963 when Ben Sherman himself returned from the US he revolutionised men’s shirting, famously ordering a million yards of Oxford Cloth and 250,000 yards of Gingham fabric. For over 5 decades Ben Sherman Shirts have been owned, loved and worn by every youth movement going; from Punks, to ska, two-tone to the iconic Mod. Today Ben Sherman continue to build on their shirting foundation and now produce clothing covering both casual and formalwear categories.

In 2016 Baird Group acquired the UK licence for Ben Sherman working in partnership with brand owners Marquee brands to supply clothing production globally for the brand. Baird operate 16 stores across the UK as well as supplying the brand to several key wholesale accounts.

In 2019 Baird Group acquired the licence for the German, Swiss, Polish, Austrian and Dutch markets, also gaining two retail stores. Ben Sherman have two flagship stores in Europe, one on the infamous Carnaby Street in London and the other in Berlin’s Alexanderplatz district.

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Ben Sherman AW19 Campaign

Ben Sherman AW19 Campaign with Port Magazine

Ben Sherman - Archive Lookbook SS20

Ben Sherman Archive SS20 Lookbook

Ben Sherman - Signature Lookbook SS20

Ben Sherman Signature SS20 Lookbook

Ben Sherman - The Series

Ben Sherman: The Series

Ben Sherman - The Archive Collection

Ben Sherman: The Archive Collection

Press Releases

July 17, 2019

Ben Sherman announces partnership with TEAM GB ahead of TOKYO 2020

June 9, 2019

Ben Sherman return to their Archives for their new collection

March 12, 2019

Ben Sherman presents ‘The Series’ – SS19 Collection

With 27 own stores across the UK plus a website that ships worldwide, Suit Direct is the home to fantastic suiting and casualwear brands. Catering for all ages, Suit Direct specialises in modern, stylish formalwear for any occasion. Stocking several own brands as well as a carefully curated selection of accompanying labels.

Suit direct offers suiting for all ages for every event, from weddings to prom, from 3 pieces to mix and match blazers and trousers. They also stock a range of casual wear, perfect for the evolving casualisation of suiting marketplace.

Suit Direct stocks a number of brands, including: Limehaus, Gibson London, Alexandre of England, Marc Darcy, Ben Sherman, Big & Tall, Scott & Taylor, Racing Green.

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Suit Direct - SS20 Wedding Campaign

Suit Direct SS20 Wedding

Suit Direct - SS19 Prom

Suit Direct: SS19 Prom

Renowned designer Jeff Banks CBE, has worked with Baird on his brands: Stvdio by Jeff Banks and Jeff Banks London since the 1990s.

Jeff is iconic within the fashion world, with his Savile Row expertise and decades of knowledge within the industry the brand has continued to stay relevant for the modern man looking for timeless and quality pieces.

The collection covers all aspects of the modern gentleman’s wardrobe with casual wear, suiting and accessories stocked in 16 Jeff Banks stores operated by Baird.

Baird also run and manage the Jeff Banks e-commerce site.

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Gibson London is renowned for authentic British Menswear rich in heritage and style. Gibson London were one of the first British menswear brands to fuse traditional Savile Row tailoring techniques with Carnaby Street flamboyance.

Sixties music and the modernist era helped to define the ethos of our brand: honesty, integrity and individuality with a non-conformist approach to what we wear and how we wear it. This can be evidenced in every cloth we use, every lining, every button and every stitch – clothing which has a soul and means more to the wearer than just the sum of its parts.

Whilst Mod culture inspired our beginnings it by no means defines us today and the Gibson London offering has evolved over the years into a comprehensive lifestyle menswear collection of both formal and casual wear with a broad fanbase.

We remain true to our heritage in continually striving to craft garments of exceptional taste and individuality which are above all pleasing to wear and firm favourites in the wardrobes of our customers in all corners of the globe.

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Gibson London - Autumn/Winter '19 Campaign

Gibson London: AW19

Gibson London - SS19

Gibson London: SS19

Designed for the modern-day rascal. An Antique Rogue suit makes no apologies with its big personality. Combining traditional tailoring techniques with unique and quirky fabrics, an Antique Rogue suit is sure to turn heads.

Antique Rogue was born out of a demand for the less ordinary, for someone who seeks something a little different. Each cloth tells a story and each wearer of an Antique Rogue suit has plenty of stories to tell.

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Antique Rogue - SS20 Lookbook

Antique Rogue SS20 Lookbook

The Alexandre Brand was founded on 1895 and traded on a market stall in Leeds, England by The Lyons Family. Today, Alexandre London are very proud to have to served the US Military worldwide with Men’s formal wear since 1950. Our highly trained specialists provide the US Forces with a Ready to Wear and Made to Measure programme in 10 locations in Europe and 14 locations in the USA with the brand also being sold in The English Sports Shop in Bermuda and Macy’s Dept Store in Chicago.

Royal warrant was granted to Alexandre in 1990 when we were awarded the prestigious Royal Warrant to HM Queen Elizabeth the Queen Mother and then also to HM Queen Elizabeth II.

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Alexandre of London (Royal Warrant)

Baird Group owns and operates one of the best known and trusted special hire services in the UK, Young’s Hire. Operating from our Debenhams concessions and our Suit Direct stores, Young’s Hire provides superior quality suits at competitive hire prices for any occasion.

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Founded in London in 1991 Racing Green is a British clothing and accessories brand. Named after the iconic British car racing colour, Racing Green offers stylish British tailoring and casual wear perfect occasion. The Racing Green style is contemporary and classic, understated and subtle, signifying quality with care and attention to every detail. British heritage remains core to the brand, and a passion for creating timeless and contemporary classics epitomises every part of the design process.

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Scott & Taylor are the essential British Tailor for the modern man, with luxurious suits, shirts, ties and more in a range of fabrics, fits and designs. The perfect statement addition to any wardrobe with a flair that suits any occasion.

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Having launched as a shirt specialist of some repute in Glasgow, Ted Baker has become one of the fastest-growing leading formalwear and lifestyle brands globally. The collections have expanded rapidly since its beginnings in 1988 and have a very clear, unswerving focus on quality, attention to detail and a quirky sense of humour.

In 2021 Baird Group acquired the master licence for Ted Baker formalwear, working in partnership with the brand to design and manufacture formalwear for Ted Baker stores across the UK and internationally. The collections are also sold across the Baird Group’s portfolio of stores, SD Home of Menswear website as well as leading retailers.

Contact BairdTed Baker on Suit Direct

Melka was born in Gothenburg, Sweden in 1946. The heritage of the Melka brand developed through a reputation for excellent shirts and quality outerwear and later expanded to encompass a full lifestyle collection. Melkas heritage is derived from the efforts of a lot of dedicated people who carried the brand forward over the last 70 years, from a basic clothing supplier for the family in the 40’s and 50’s to a major multinational menswear brand in the 60’s.

In the 70’s Melka was regarded as one of the leading fashion brands of Europe and entering the international Fashion Council in Geneva as the only Scandinavian brand. Melka continued to play a major part in the menswear fashion world through the 80’s and 90’s with continuing growth and significant return on investments for the owners.

Contact BairdVisit the Melka website

Debenhams Concessions

Baird Group operate the tailoring concession at Debenhams stores and online, these brands include: Jeff Banks, Racing Green, Ben Sherman, Hammond & Co, Occasions and The Collection.

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Debenhams - SS19 Occasions

Debenhams: SS19 Occasions

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If you’re looking to become a stockist of one of our brands, or simply want to ask us a general question, send us an email and we’ll get back to you as soon as possible.

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Available to stock: Ben Sherman, Antique Rogue, Limehaus