Our vision is to be the go-to destination for contemporary and inspiring menswear brands. Steeped in a rich history of more than 100 years across manufacturing; wholesale and retail, the mission of every Baird employee is to dress men well.
Our vision is to be the go-to destination for contemporary and inspiring menswear brands. Steeped in a rich history of more than 100 years across manufacturing; wholesale and retail, the mission of every Baird employee is to dress men well.
The business dates back to 1894 and over the years has been a manufacturer in our own factories in the North of England, slowly migrating into Wholesale, Concessions and now Standalone Retail and Online. We remain one of the largest formalwear companies in the UK but over the last 10 years have added casualwear to our portfolio with brands like Ben Sherman and Racing Green. The Group, in conjunction with our parent company, provides its own services across e-commerce, finance, marketing, visual merchandising and supply chain management. All of these functions allow the Group to manage its own distribution channels, standalone retail, our own web stores and partnership web stores like Debenhams.com, Amazon, Shop Direct, wholesale across Europe including key partners like Zalando.
The Baird Group has large portfolio of fashion brands and fascias, owned and licensed, each with their own unique identity and customer base.
With over 50 stores across the UK, Europe and globally, 2 international websites (Suit Direct and Ben Sherman UK) and over one thousand independent customers, we understand the importance of working closely with our partners and customers to ensure we are always dressing men well.
The Baird Group has large portfolio of fashion brands and fascias, owned and licensed, each with their own unique identity and customer base.
With over 50 stores across the UK, Europe and globally, 2 international websites (Suit Direct and Ben Sherman UK) and over one thousand independent customers, we understand the importance of working closely with our partners and customers to ensure we are always dressing men well.
Discover seasonal campaigns of our newly curated collections. As our world becomes increasingly well-connected and customers crave transparency, it is our hope to build and connect through the art of storytelling.
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