New Locations Pushing forward with its transition from an outlet-based model to standalone stores, Suit Direct celebrated its 19th store opening on the 5th March with Crawley’s County Mall Shopping Centre the...
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Ben Sherman X Team GB: Olympic Ceremony kits for Tokyo 2020 & Beijing 2022 designed by the iconic British brand Think back to summer 2021 – the delayed Tokyo Olympic...
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Back in November 2021, Baird Group was thrilled to see our CFO Nick Scott named ‘Outstanding Yorkshire Finance Leader of the Year’ at the Yorkshire Finance Leaders Awards. The prestigious...
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Suit Direct has unveiled an exciting new three-season partnership with Hartlepool United Football Club (HUFC). Not only is this a major milestone for Suit Direct, but the deal will have...
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Baird Group brands reveal sustainability pledges for future of menswear Baird Group has unveiled its new sustainability pledges alongside both Ben Sherman’s and Ted Baker’s. The fashion industry makes up...
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Ben Sherman relaunches successful heritage campaign for SS21 Ben Sherman has relaunched its iconic It’s A Ben Sherman campaign for SS21. Inspired by the brand’s founder and his heritage, Ben...
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Suit Direct celebrates successful opening of new UK high street stores Suit Direct has successfully opened its 10th UK high street store, SD Home of Menswear by Suit Direct, in...
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Baird Group signs major Ted Baker brand licence agreement Baird Group acquired the formalwear licence agreement with British fashion and lifestyle brand Ted Baker in 2020. This is a big...
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Baird Group announces Melka re-launch. The 33-piece collection has its roots firmly within the Swedish aesthetic. Simple, well thought out pieces in an easy to wear colour palette come together...
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Ben Sherman proudly announces partnership with TEAM GB ahead of TOKYO 2020. Iconic British brand Ben Sherman announces an exciting multi-year agreement that will see it appointed as an official...
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