Ben Sherman relaunches successful heritage campaign for SS21

Ben Sherman has relaunched its iconic It’s A Ben Sherman campaign for SS21.

Inspired by the brand’s founder and his heritage, Ben Sherman has delved into its 1963 archives to revolutionise its signature shirts, prints and more for a 21st century audience, marking a new era for the menswear brand.

In the early 1960s, Ben Sherman himself founded his namesake with functional Mod prints in bright colour palettes and striking new fabrications. Now, over 50 years on, his heritage is still going strong, and the brand has reinvigorated this original idea for a brand-new era in men’s dressing.

The new It’s A Ben Sherman collection for SS21 features the brand’s signature House, Oxford and Madras checked shirts, in both classic and modern fits, complete with nostalgic nods to the colourful palettes of the ‘60s.

Since 1963, the brand has been making shirts for every manner of subculture, age and class. What the founder was never fearful of doing was stepping outside of his comfort zone, and this paid off immensely.

By the 1970s, the brand had elicited repeat customers and compliments, and these only grew with a successful series of TV advertisements featuring the brand’s signature witty sense of humour and the lines: “That’s a nice shirt!” with a response of “It’s a Ben Sherman.”

This unforgettable catchphrase has been reintroduced for SS21, with the same vigour, authenticity and attention to detail that the brand appealed with over half a century ago.

Fancy a sneak peek at the collection? Take a look at Ben Sherman’s offering of checked shirts below.

The Oxford Check

The staple that is the Ben Sherman Oxford check shirt has remained an iconic, signature piece for a reason. Its timeless design is perfect for all seasons whatever the weather and can be dressed up or down. Reimagined for SS21, it now features 100% organic cotton.

The Madras Check

A reworked classic using highly textured yarns has created a brand-new approach to the timeless Ben Sherman Madras check shirt, ideal for summer. Reinventing the future by looking to the past has never been easier.

The House Check

The Ben Sherman House check shirt has remained an icon in Mod dressing for a reason and is now a wardrobe staple for every man. SS21’s edition features soft organic cotton.

The House Gingham

What’s more classic than a gingham shirt? Having taken traditional Brit styling, this print has stood the test of time and still looks great today. This two-tone Ben Sherman Gingham shirt has SS21 written all over it, styled with intricate detailing including buttons and the iconic V-sleeve, a box pleat and button-down collar.