Baird Group is pleased to announce the opening of our new Suit Direct store at 11 Paradise Street, Liverpool, L1 3BL, in the heart of Liverpool city centre.
To mark the launch, we hosted an opening day celebration at the new store, welcoming Liverpool shoppers into the space for the first time. The event featured a free coffee bar, music from DJ Lee Warriner, visits from influencers and premium goody bags for the first 50 customers who made a purchase.
The Liverpool opening is part of a wider programme of high profile city centre launches planned for 2026, as we continue to grow our national retail presence, building on our existing network of over 30 stores across the UK.
What’s in store
The Liverpool store brings Suit Direct’s expert, service focused shopping experience to the city, with a full range of suits, casualwear and accessories for work and key occasions. Customers can shop leading menswear brands including Ted Baker, Antique Rogue, Marc Darcy, Alexandre of England and Limehaus, with plenty of formal and smart casual options for weddings, office days, weekends and race days.
Baird Group Retail Director Amanda Argent said:
“I’m thrilled to be opening our new Suit Direct store in the heart of Liverpool. This city loves to dress well, and we’re here to make that simpler than ever.”
Free fitting appointments and expert advice
Designed around personalised styling and expert guidance, the new space helps customers get the fit right and feel confident in it. Customers can visit the Liverpool store to book a free fitting appointment, where the team will advise on size, fit and styling, helping them leave with an outfit that works for their next occasion.
Amanda added:
“What makes this opening so special for me is knowing our customers will get more than great clothing. They will get one to one service from a team with real tailoring expertise. Our colleagues know fit, fabric and finish inside out, and they love helping every customer leave feeling confident, comfortable and completely themselves.
“We are also excited to offer a full casual lifestyle range, so customers can pick up essentials like knitwear and chinos that work across the week.”
Where to find us
Suit Direct Liverpool
11 Paradise Street, Liverpool, L1 3BL
We look forward to welcoming customers into our new store.